Social Media Specialist
Division: Apparel
Reports To:
Salary: Competitve, based on experience

Company Overview:
Model Apparel is a supplier of image wear products and purchase program solutions to companies throughout the United States. Family owned and operated for over 25 years, Model Apparel services customers in diverse industries such as utility, gas/oil, university, hospitality, corporate, facilities, industrial, retail and restaurant. Our ability to design completely customized image wear programs that fulfill the budgetary, management and wearer needs of our customers is unique to the industry. Garments are sourced from a variety of industrial, casual and professional name brand manufacturers customers know and appreciate. Customization is provided to fulfill customer needs and can include digitizing, embroidery, screen printing, secure & private online stores, quick-ship inventory, stocking solutions and other services.

Job Description:
The Social Media Specialist creates and manages Model Apparel's digital media brand through social media outlets (Facebook, Twitter, Instagram, etc.) and digital advertising. Designs and implements Model Apparel's content strategy, creating relevant social content, optimizing web site exposure, blogs, encouraging community participation and developing thought leadership. Creates excitement for our service and solutions based business model through a variety of social media platforms.

Execute social media marketing promotion, engagement and conversion strategies that drive brand awareness on platforms such as Instagram, YouTube, LinkedIn, Twitter, Facebook, Pinterest, etc. while upholding Model Apparel's brand identity. Demonstrate knowledge and understanding of SEO practices. Create, curate and manage all published content (images, video and written). Provide content and monitoring to key social media outlets. Develop and present ideas for pitches, events, promotions and social media campaigns. Develop and expand community and/or blogger outreach efforts. Seek new social media platforms and technology opportunities and stay at the forefront of social media trends and channels. Organize and produce inbound engagement recap. Become and advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.

Associate or Bachelor degree and relevent experience in public relations, marketing, communications or other related field. 1 to 2 years experience managing social pages in a corporate environment or for a brand. Ability to work in a fast paced environment with minimal supervision. Experience with web site analytics. Superior verbal and written communication skills. Experience with software for creating web content. Experience gathering, interpreting, researching, optimizing and marketing SEO data. Passion for social media and emerging technologies.

This full-time position offers a variety of benefits, including health, dental, vision, group life and long & short-term disability insurance. PTO (paid time off) is awarded at the beginning of each year for vacation, personal and sick days. There's also a 401(k) that features a very generous company match.

Model Apparel is an Equal Opportunity Employer

Our Mission Statement:
"To Care for our Customers, Communities and Each Other like Family"
Location(s): Plant Employees - 100 Third Street, Charleroi, PA 15022